Friday, 11 August 2017

Tumbr: The New Frontier?


When I think of Space and Place and how one can become the other, no example strikes me as much as Tumblr.
Tumblr, the the untrained eye, is a complete mess. People’s use for this blog based website vary from fan blogs about their favourite star to a forum where they can hope to achieve renown (or power) by uploading their own original works. Indeed, while vast, Tumblr used to be a rather exclusive site.
David Karp, Inventor of Tumblr, intended the site to be a place where the masses could create a hort form blog, accessible by anyone. For the most part this is what it was used for, with visitors creating profiles, dedicated to their own lives at first (with some branching out into fan blogs and research blogs). It opened people up to the concept of finding likeminded people to share and connect with. By so many people adapting to Tumblr, and making their own blog within the site, it became a perfect example of the creation of place within this virtual space.
Tuan summed this phenomena up in his writings, by saying “The meaning of space often merges with that of place… What begins as undifferentiated space becomes place as we get to know it better and endow it with value.” 

An example of someone’s “Place” – Welcome To Wonderland

However Tumblr, whilst becoming a place for some, can also be seen as exclusive in some ways. To gage how successful a Tumblr blog is, one must only look at the followers. Many see this as a competition and get disheartened if their blog is unpopular. This can be explained by Bordieu’s theory of capital. There are three type of Symbolic Capital, in which we can measure the success or power of a person. There are Economic, Cultural and Social Capital. Tumblr users deal primarily in the two latter forms: Cultural and Social. On tumblr your prominence is measured by followers. these followers are drawn to blogs which are interesting or informative (cultural capital), or which talk about common interests (social). In example, on my personal dashboard I follow over 200 blogs about K-pop because I have the same interest in the subject. 
The inner workings of Tumblr are still, for the most part, a mystery. Blogs come and go and evolve with the author. But one thing is certain, Tumblr has certainly enables the creation of many Places within the ever expanding space.

1: https://www.tumblr.com/blog/ysabellatrix/followers Welcome to Wonderland, (2012)

2: https://www.businessinsider.com.au/the-history-of-tumblr-2013-5?r=US&IR=T  Edwards. J, May 27 2013, Business Insider Australia  
3: https://www.youtube.com/watch?v=87BPL62wyyU Bordieu- Simple Explanation, Cheryl Reynolds, April 26 (2013)

4: Tuan. Y, (1977), Space and Place: The Perspective of Experience, London, University of Minnesota Press

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